The 22 Immutable Laws of Marketing by Al Ries & Jack Trout
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Product Information
Brand
Kitaabcafe
Ideal For
Readers Interested In Business And Finance
Country Of Origin
India
Age Group
Adults (18+)
Pack Of
1
Type
Book
Author
Al Ries & Jack Trout
Generic
Business / Finance
Page Count
280
Product Description
- Premium Quality: The 22 Immutable Laws Of Marketing By Al Ries And Jack Trout Is The World'S Most Enduring Classic Business Strategy Book.
- Product Design: Distills Decades Of High-Level Branding Consultancy Into Twenty-Two Unbreakable Principles For Market Dominance.
- User Experience: Introduces Foundational Concepts Like The Law Of Leadership, The Law Of The Category, And The Law Of The Mind.
- Versatile Occasion: Explains Why Positioning, Perception, And Focused Messaging Consistently Triumph Over Product Quality Alone.
- Quality Assurance: Examines Real-World Corporate Triumphs And Blunders From Global Giants Like Ibm, Coca-Cola, General Motors, And Xerox.
- Ideal For: Teaches Entrepreneurs And Corporate Executives How To Avoid Fatal Traps Like Line Extension And Brand Dilution.
- Lifestyle Essential: Offers Timeless Business Wisdom That Remains Directly Applicable In Today'S Digital, Social, And E-Commerce Landsc...